TheWineRambler "A German wine label is one of the things life's too short for" - Kingsley Amis



supermarket wine

Under this label, we focus on wines that you can get from the likes of Sainsbury, Tesco, Oddbins and Asda, wine that is not necessary always super cheap, but certainly affordable. As far as possible, we will aim to cover what German (and also Austrian) wine is available, but obviously the choice of German supermarket wine in the UK is limited - so expect a random selection of the good, bad and ugly.
Posted by Torsten 17 Mar 2011

Recently, I have had a lot of cheap, in fact very cheap supermarket wine. As this experience wasn't always enjoyable, I set out to find an affordable wine available on the mass market that I could like, to show it can be done. Remembering some pleasant encounters with wines from the Chilean Cono Sur estate, I grabbed a bottle of their Pinot Noir, sold at £6.49. What can you expect from such a wine?

Making good Pinot Noir is not cheap, and if you consider taxes and duties in the UK this is a very low price. Certainly the cheapest I remember seeing around for a while.

Posted by Torsten 07 Mar 2011

The trio of "Liebfraumilch", "Piesporter" and "Blue Nun" represent the cheapest German wines available in the export market. They are infamous for giving German wine the image of sweet, headache-inducing plonk. But what do British consumers do? They still buy them. En mass. The power of the cheap side is too strong in these wines. Clearly, all the Wine Rambler's preaching has been in vain. And so one day I found myself in desperation considering a range of unthinkable options, ranging from jumping off a bridge to pouring Liebfraumilch over myself and then setting myself alight in front of Tesco. That will teach 'em!

don't be deceived by the shiny colours, it's the infamous threedon't be deceived by the shiny colours, it's the infamous three

However, as I am afraid of heights and as Liebfraumilch is too weak to burn I had to come up with a different idea. I decided to change tack and, instead of shouting "rubbish", to give constructive advice. I risked my palate and ventured out to learn which of the infamous three was the best. This called for an epic, scientific blind-tasting battle, a painful self-experimentation endured in the interest of humanity's greater good: Liebfraumilch, Piesporter, Blue Nun, which one is it going to be?

Posted by Torsten 07 Mar 2011

Blue Nun is a German wine label that is very successful in the UK. Known for relatively inexpensive, off-dry wines, Blue Nun is especially marketed at younger women. I am not one of those, but in my quest to explore inexpensive German supermarket wine I have reviewed one previously (see also for details on the brand), and now it was time to brave it a second time.

I bought the 2009 Blue Nun at Sainsburys as part of a blind tasting experiment involving cheap German supermarket wines. How did the £4.29 wine fair?

Posted by Torsten 07 Mar 2011

Having written about Liebfraumilch previously, I will keep this introduction short. What once was the name for a highly sought after German wine has since become a label for plonk - a mildly sweet wine, produced as cheaply as possible from vineyards all over German wine growing regions. It is very popular in the English market and sells in bulk.

I bought mine for £3.06 from Sainsburys as part of a blind tasting experiment in cheap German wine. And was a little surprised.

Posted by Torsten 07 Mar 2011

Piesport is the name of a wine growing village in Germany. On steep hills along the Mosel, some of Germany's best Riesling is grown. "Piesporter Michelsberg", however, only indicates that the wine comes from grapes grown somewhere in the area. It is a designation no quality producer with a good vineyard there would use, so when you find it on a label you are most likely looking at a mass-produced wine that will probably not even contain grapes grown in Piesport itself.

I bought my Michelsberg for £3.99 from Sainsburys as part of a blind tasting experiment in cheap German wine. How did it fair?

Posted by Torsten 02 Mar 2011

Looking back over the wines I have enjoyed over the past few months it was an impressive range of delightfulness and excellent quality. Despite having spent quite a bit on wine I think it was worth every penny, but I was also reminded not to forget to explore what is available on the cheaper end of the market. So during a recent visit to Sainsburys I grabbed a random bottle of relatively inexpensive German wine to set my experiences in perspective.

Mind you, there are people out there for whom £4.99 for a bottle of wine is anything but cheap. However, if you consider that around half of the price goes to the government (tax, excise duty etc.) and quite a bit to the retailer (and that does not even take into account the cost of shipping etc.) then you realise that such a wine has to be produced very cheaply indeed to be commercially viable. Too cheaply?

Posted by Torsten 17 Nov 2010

Summer is over. So what's the point of reviewing wine sold in strange single-serve glasses suited for a picnic? For starters because they are not. The Le Froglet glasses are as misplaced at an August picnic as they would be near my November sofa. 'Obviously, the Wine Rambler will have to say so,' you might think, 'after all how could a wine snob like wine sold in plastic glasses?' Surprisingly, it is not the concept that puts me off. It is the execution.

Some time ago the entrepreneurs of the BBC's Dragons' Den dismissed the idea of investing money in wine sold in single-serve plastic glasses with tear-off lids. As it happened, I had actually watched the episode and found myself disagreeing with the dragons as I could imagine people wanting to use the glasses for outdoor events. Others apparently agreed and from what I hear the Le Froglet glasses do sell quite well now. So when I saw them at Marks & Spencer I had to buy the trio: white, red and rosé.

Posted by Torsten 31 Oct 2010

Over the years, we have tasted a wide sample of German wines (though still so much more to explore!). However, my German wine experience is very different from that of most people here in the UK or across the globe. While we mostly drink wine from smaller, family owned vineyards, the UK especially downs the likes of Liebfraumilch by the gallon. So it was high time to get in touch with my inner mainstream drinker and get one of those iconic Black Tower bottles you can see in most British supermarkets.

Black Tower claims to be Germany's most widely exported wine brand, in fact, it may very well be Germany's best selling wine globally - it certainly is in the UK. Reh-Kendermann, who own Black Tower, spent a lot on the brand, particularly researching the design.

Posted by Torsten 25 Sep 2010

In my quest to find interesting German and Austrian wines in UK supermarkets, I recently came across an excellent Austrian Grüner Veltliner, sold in Sainsbury's 'taste the difference' range. I love Grüner, especially with food, and this wine had the added benefit of being made by a well known Austrian winemaker, Markus Huber. When I saw that the 2009 vintage hit the shelves, I had to grab a bottle to see if it would be as good as the 2008.

Posted by Torsten 13 Jul 2010

After several not overly successful ventures into UK supermarket wine I have let my investigation into what is available on the mass market slip. The other day though in Sainsburys I came past an Austrian wine that looked really interesting. And so I grabbed a bottle and was rewarded with one of the best wines I have ever bought from a supermarket. If you are bored by cheap Australian or Italian wines and look for a good refreshing white then look no further and go for Austria this summer.

Markus Huber's Veltliner, SainsburyMarkus Huber's Veltliner, Sainsbury

Posted by Torsten 06 Apr 2010

Sometimes, a wine tasting among friends turns into an unexpected wine and food orgy. Of course, this could never happen to a moderate and austere German like me, not even with Denise, the Winesleuth, and Douglas, of Intoxicating Prose fame, coming to visit. Denise had been given a couple of German wines by a trade representative, and I had suggested to top that up with a few more wines to set things into perspective. Nothing heavy, just a light evening with a bit of wine and food fun among friends.

Posted by Torsten 24 Mar 2010

When the Wine Rambler committee assembles in Munich, we often send two evenly matched wines into a blind tasting battle. Last weekend was no exception and two formidable contestants were preparing themselves for the main event. To get us in the right mood for this epic battle, a good supporting act was needed. So I brought along a mystery wine. It was pretty obvious that the properly wrapped wine was a rosé, but little did my co-ramblers know that it was from the County of Kent. However, I too was in for a surprise - little did I know that this support-act blind tasting would turn into a triumph for English wine (to be followed by a defeat for German winemaking, but that is another story).

Posted by Torsten 07 Feb 2010

It is time again to write up some wine relate news: the juicy, the interesting, the random and all other sorts of miscellaneous wine information the Wine Rambler happened to stumble upon over the past few weeks.

I don't know how this always happens, but again we have a few miscellanies on the wide and, potentially, attractive topic of 'women and wine'. 'Potentially attractive' would perhaps be a good way of referring to something I came across the other day on the website of the Austrian Kronen Zeitung. Every so often you will find men and women stripping in front of a camera, to produce a calendar that supports some good cause (fight against cancer, making money etc.). Recently, the Austrians got a dozen women (almost) naked to support the Austrian wine industry. Personally, I think Austrian wine is good enough not to need that kind of support, but the organiser feels that the calendar will support the marketing of Austria's good wine in a 'modern and personable way'. 'Who', she say, 'would be better suited for this than our own vintner offspring?' So they put twelve (almost, I hasten to add again) naked daughters of vintners in wine related surroundings (vineyards, cellars etc.), decorate them with stockings and all the like and think that this will help to improve the image of Austrian wine. [read the full post...]

Posted by Torsten 21 Nov 2009

It has been a while since I had my last English wine; so far my exploration of local produce has had mixed results, but then I have never systematically looked into English wine. Denbies is an estate that is hard to overlook though, seeing as they are the largest largest single estate vineyard in the UK. Located near Dorking in Surrey, the winery makes a lot of the fact that the North Downs have the same soil-chalk structure as the Champagne. The Surrey Gold, however, that we opened yesterday, is not a sparkling, but rather a "deliciously fragrant off dry wine [that] is rich in fruit and floral aromas with subtle hints of spice and a crisp finish", as the label informs us. It also tells us that the wine is a blend of Müller-Thurgau, Bacchus and Ortega; what it does not mention is the vintage.

Anna looking for colour in the Surrey GoldAnna looking for colour in the Surrey Gold

Posted by Torsten 24 Sep 2009

Do you know the German word 'marmeladig'? I have looked into several dictionaries, but no translation could be found. However, you will need to understand it to understand this wine, even though this Shiraz (or Syrah - two names, but same grape) is Australian and not German at all. It also is a wine that the Wine Rambler reviews as part of our venture into UK supermarket wines, even though a £9.99 wine from Waitrose is not quite what you would expect under this label. [read the full post...]

Posted by Torsten 12 Sep 2009

The experiment of drinking British supermarket wine has been a disappointment, especially in the cheaper range the Wine Rambler has ventured into so far. Now I am back to drinking supermarket wine, but this time it is a little pricier, crossing the £6 barrier. Dr. Loosen is one of Germany's leading winemakers and very successful at selling in Britain too - Sainsburys stock the more expensive Kabinett and this entry level wine. And what can I say? This is the best wine I bought from a British supermarket below £8 so far. [read the full post...]

Posted by Torsten 05 Sep 2009

Here we are back with our latest venture into supermarket wines. Friends of the Wine Rambler will know that every so often I visit British supermarkets and explore what they have to offer in the cheap price range. So far the likes of Blue Nun and Liebfraumilch have been very disappointing - but here comes an Australian Riesling, from ASDA, that is actually quite drinkable. [read the full post...]

Posted by Julian 01 Sep 2009

German organic supermarket chain Alnatura has a small, but convincing wine selection, much of which comes in half bottles as well. A good marketing move, since, apart from being good for single drinkers or weekdays, this always makes me less hesitant about trying a wine I know nothing about.

Deep cherry red, with a brick-red edge.
Nice smell of tannic cherries, raw beef, some red and black currants.
In the mouth, thick-skinned cherries again, red currants, medium bodied, a little leathery, a spicy, but also mouth-drying after-taste with a real pinch of tannic roughness. [read the full post...]

Posted by Torsten 31 Aug 2009

After having tasted some of the best Germany has to offer this month, the Wine Rambler now jumps right back into the range of the cheapest German supermarket wine available in the UK. Today it is the dreaded Liebfraumilch wine again, this time 'selected by ASDA', the UK arm of retail giant Walmart. As all good and ethical shoppers know, ASDA is evil. However, we do still seem to go there because the temptation of the Cheap is strong. In a way, this wine is very similar: like evil, once you have tasted some, you find it hard to stop. [read the full post...]

Posted by Torsten 02 Aug 2009

Fear not, I am not on a diet. I just happened to find this tiny (25cl) bottle of WeightWatchers fruity white wine, made by a German producer from grapes from the Mosel and the Rhine. So what has Britain's cheapest supermarket in store for those of you who are on a diet (and are ready to spend £1.44)?

Decent colour, light gold, very clear, light. So far so good. The nose is a little sharp, apple with a tiny tiny hint of pear; think light apple vinegar or at least really sharp green apple. On the palate lemon/apple acidity, pear and something almost buttery nutty in the finish. While this sounds good in theory, none of the flavours is very distinct. The combination is bland and not very well balanced. The wine lacks depth and I found the nose and bitterness a little off-putting. [read the full post...]