Grüner Veltliner, also known as GruVe and often pronounced "Grooner" by Anglo-Saxons, is certainly hot property these days. Austria's signature white grape has won much critical acclaim and is now seen as cool and trendy. Most of it is consumed in Austria, and - even though Grüner can age very well - traditionally as a young, fresh wine that does not need much ageworthy complexity. Potato salad and Wiener Schnitzel (a breaded veal escalope) is one of the dishes the Austrians serve with it.
Some Grüner is made in a different style though, creating complex wines of beauty. Complexity and substance can be a good thing, but did the Jurtschitsch winery go a step too far by creating a Reserve Grüner with astonishing 15% abv?